Brazil is world famous for it’s beaches – touting a reputation for crystal clear waters, pristine sand, and hot blistering sun. Beaches are not only revered by tourists, they are worshiped by Brazilians as well; the beach is holy ground. Once you’ve spent some time in Brazil, you realize that beaches are much more than a destination – it’s a part of Brazilian culture.

For most people, going to the beach means spending a few hours laying in the sun, and then heading home. Not the case in Brazil; the beach is an all day social affair, a place to meet your friends, kick-back and share an ice cold Skol, snack on some fried shrimp, and soak up the sun. A culture that thrives on socializing and warmth, the beach is the ultimate “rehab” from the daily grind of city life. As such, Brazilian’s have cultivated and perfected the art of beach culture.

Once you’ve staked your umbrella and chairs, you’re set for the day. Anything you need can be purchased from vendors who peruse the beach selling fresh coconuts, iced mate, grilled cheese, and skewers of meat. Before you know it, you’ll be watching the sunset and wondering where the day went. Then you know you’ve had a true Brazilian beach experience

A few beach tips:

• It isn’t customary to bring a book, ipod, or any other “insular” devices – going to the beach is like heading to a party, be ready to mingle!
• Towels are never provided, so bring your “canga” (also known as sarong)
• Drink water! Don’t let those sweet Brazilian drinks fool you – they pack plenty of punch
• Only bring the essentials – a bit of cash and sunblock, leave everything else at home